{"version":"https://jsonfeed.org/version/1","title":"Mazen Khamis | Business • AI • Data • Transformation","home_page_url":"https://mazenkhamis.com","description":"Mazen Khamis | Business • AI • Data • Transformation","author":{"name":"Mazen Khamis | Business • AI • Data • Transformation"},"items":[{"id":"https://mazenkhamis.com/f/i-gave-ai-three-acquisition-targets-could-it-decide-to-buy-none","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/Acquisition%20hero%20imAGE.png\"/><p>Imagine you run a major airport.</p>","url":"https://mazenkhamis.com/f/i-gave-ai-three-acquisition-targets-could-it-decide-to-buy-none","title":"I Gave AI Three Acquisition Targets. Could It Decide to Buy None?","summary":"Imagine you run a major airport.","date_modified":"2026-09-18T12:12:33Z"},{"id":"https://mazenkhamis.com/f/i-gave-ai-an-aed-10-million-marketing-budget-it-spent-it-worse","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/AI%20Marketing%20Article.png\"/><p>AI is increasingly being used to decide where marketing money should go.</p>","url":"https://mazenkhamis.com/f/i-gave-ai-an-aed-10-million-marketing-budget-it-spent-it-worse","title":"I Gave AI an AED 10 Million Marketing Budget. It Spent It Worse","summary":"AI is increasingly being used to decide where marketing money should go.","date_modified":"2026-09-11T13:40:31Z"},{"id":"https://mazenkhamis.com/f/can-ai-know-when-not-to-act","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/Can%20AI%20know%20when%20not%20to%20ACT.png\"/><p>In my last two experiments, I kept trying to make an AI pricing engine better.</p>","url":"https://mazenkhamis.com/f/can-ai-know-when-not-to-act","title":"03- Can AI Know When Not to Act?","summary":"In my last two experiments, I kept trying to make an AI pricing engine better.","date_modified":"2026-09-10T18:01:07Z"},{"id":"https://mazenkhamis.com/f/ai-failed-at-pricing-could-it-predict-demand","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/Article%205%20hero%20image.png\"/><p>In my last experiment, I built an AI pricing engine and tested it against a traditional revenue management system.</p>","url":"https://mazenkhamis.com/f/ai-failed-at-pricing-could-it-predict-demand","title":"02- AI Failed at Pricing. Could It Predict Demand?","summary":"In my last experiment, I built an AI pricing engine and tested it against a traditional revenue management system.","date_modified":"2026-09-01T08:29:23Z"},{"id":"https://mazenkhamis.com/f/i-built-an-ai-pricing-engine-the-hardest-part-wasn%E2%80%99t-pricing","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/AI%20Pricing%20vs.%20Traditional.png\"/><p>This is the beginning of a new series of experiments.</p>","url":"https://mazenkhamis.com/f/i-built-an-ai-pricing-engine-the-hardest-part-wasn%E2%80%99t-pricing","title":"01- I Built an AI Pricing Engine. The Hardest Part Wasn’t Pricing","summary":"This is the beginning of a new series of experiments.","date_modified":"2026-08-28T21:22:10Z"},{"id":"https://mazenkhamis.com/f/i-tested-ai-against-traditional-crm-here%E2%80%99s-what-happened","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/AI%20cs%20Traditional%20CRM.png\"/><p>In my previous experiment, “I Built an AI System to Action Customer Segmentation. Here’s What Happened,” I explored whether AI could take customer segmentation beyond a research output and turn it into actual customer-le...</p>","url":"https://mazenkhamis.com/f/i-tested-ai-against-traditional-crm-here%E2%80%99s-what-happened","title":"03 - I Tested AI Against Traditional CRM. Here’s What Happened","summary":"In my previous experiment, “I Built an AI System to Action Customer Segmentation. Here’s What Happened,” I explored whether AI could take customer segmentation beyond a research output and turn it into actual customer-le...","date_modified":"2026-08-22T14:33:16Z"},{"id":"https://mazenkhamis.com/f/i-built-an-ai-segmentation-engine-here%E2%80%99s-what-happened","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/AI%20Meets%20Customer%20Segmentation.png\"/><p>In my previous article, “Does AI Kill Customer Segmentation?”, I argued that AI may not make segmentation obsolete. It may actually solve one of segmentation’s oldest problems: how do you turn a segment into an individua...</p>","url":"https://mazenkhamis.com/f/i-built-an-ai-segmentation-engine-here%E2%80%99s-what-happened","title":"02 - I Built an AI Segmentation Engine. Here’s What Happened","summary":"In my previous article, “Does AI Kill Customer Segmentation?”, I argued that AI may not make segmentation obsolete. It may actually solve one of segmentation’s oldest problems: how do you turn a segment into an individua...","date_modified":"2026-08-21T12:48:54Z"},{"id":"https://mazenkhamis.com/f/does-ai-kill-customer-segmentation","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/c9002039-719e-48d8-a23f-4115c427648d/Hero%20Image.png\"/><p>I spent much of my career using data to understand which customers behave alike. AI is making me question whether grouping customers is still the right starting point.</p>","url":"https://mazenkhamis.com/f/does-ai-kill-customer-segmentation","title":"01 - Does AI Kill Customer Segmentation?","summary":"I spent much of my career using data to understand which customers behave alike. AI is making me question whether grouping customers is still the right starting point.","date_modified":"2026-08-19T20:00:49Z"}]}